Brisbane Cycling Festival

Case Study

Eighty20 Partners has been engaged by AusCycling Queensland as Festival Director of the Brisbane Cycling Festival since September 2019.

As Festival Director; Eighty20 Partners is responsible for the overall delivery of the festival inclusive of:

  • Festival concept development.
  • Relationship management of major event owners hosting events within the festival including AusCycling Track National Championships and the Tour de Brisbane.
  • Management of partnerships with Tourism & Events Qld and Brisbane Economic Development Agency.
  • Commercialisation - including sponsorship acquisition and ticketing strategies.
  • Event planning and management.
  • Marketing strategy development and implementation.
  • Media partnership development and management.
  • Brand and creative services.
  • Media & PR.
  • Website development and management.
  • Social media management.
  • CRM & e-commerce.

Eighty20 partners have been working with Cycling Queensland in a number of roles for about 12months. In this time, we have found them to be professional, focused, and always willing to go above and beyond. They have taken the time to understand our business and to work through issues and identify areas of opportunities.

Cycling Queensland would highly recommend Eighty20 partners, and will continue to work with them to search for growth and success.

Sean Muir